Pocket Rocket Agency has been working with growth marketing company Acquisit to update and
elevate their brand proposition. Honing in on design effectiveness, clarity within the brand
strategy, UX and UI and internal team growth, we were able to further Acquisit’s reach and
strengthen the groundwork for their future success.
The collaboration between PRA and Acquisit kicked-off with the teams identifying the core
brand challenges that Acquisit was facing, before moving on to propose solutions that would
help elevate and improve their products and services. The working process between PRA and
Acquisit centred around co-creation, a constant to and fro between our team and the client
to ensure results were optimum and curated with Acquisit’s objectives in mind.
PRA and Acquisit addressed the brand strategy first, turning unclear internal and external
messaging into clear communication around Acquisit’s focus, strengths and USP. This will
help them better communicate with clients around their value and expertise, especially
important during the briefing and onboarding period. Their pitch decks, approach to social
media and branded merchandise all received the PRA touch.
Another key challenge addressed was Acquisit’s overall brand design. Lacking consistency and
an elevated, professional feel, the brand was in danger of potential clients perceiving them
as a small and inexperienced brand. We worked alongside them to outline their key target
audiences, objectives and brand message to develop a brand language that evoked leadership,
expertise and confidence to external clients.
We updated their UI, creating a fresh and easily digestible website alongside brand new
slogans and messaging. By reviving and refreshing their communications, Acquisit is now able
to speak to a younger start-up audience, expanding their client portfolio and expertise.
Internally, we helped Acquisit bolster their team culture and morale. Acquisit wanted the
team to feel more cohesive and aligned on their core values and vision; PRA created several
tools for HR to bolster internal communication, streamline processes and unite the team
moving forward.
